Tush Doshi, Chief Operating Officer at Kent, will lead the roundtable ‘Reaching the customer: Innovation, infrastructure and the path to a scalable hydrogen market’ at Gastech 2025. With the hydrogen economy moving from pilot projects to commercial scale, the session will explore how innovation, infrastructure, and affordability must align to unlock market formation. Attendees will discuss the balance of supply and demand, the infrastructure backbone needed to connect them, and the role of global regions in shaping hydrogen’s future, with a particular focus on China’s potential as both driver and disruptor. The conversation will centre on how the industry can keep customer needs at the forefront to build a scalable and competitive hydrogen market.